A New York brand development, strategic marketing and communications agency. Since 2014 we've built the partnerships, experiences and press that make brands impossible to ignore.
Client Shakirah DeMesier with Mahershala Ali on the TIFF red carpet.
We started in 2014 with a single launch event for Bleu Magazine that reached nearly 100 million impressions. Our first PR clients followed within the year, from Rafaello & Co. jewelers to executives and talent.
Today C.O.D.E. is a full-service agency spanning brand development, strategic partnerships, experiential and event production, public relations and talent management, for established corporate, entertainment and lifestyle accounts and emerging brands alike.
Our approach is the 360 effect: every idea is built to work across experience, partnership, press, social and community at once.
Audience insight, brand narrative and go-to-market plans.
Sponsorship, brand and licensing deals, sourced, structured and negotiated.
Activations, tours, launches and hospitality programs from concept to wrap.
Press strategy, media relations and earned-media campaigns.
Ambassadors, hosts, athletes and creators matched to the brand.
Impressions, earned value, audience growth and partner ROI, reported plainly.
Sports, luxury, press and talent: work that earns attention and keeps it.
Positioned a female-founded luxury jewelry collective as the official jewelers of the World Boxing Council, designing the custom chain and pendant presented at every main-event fight.
Our first PR client. We made a New York jeweler the name behind celebrity and athlete moments, from Floyd Mayweather Jr.'s $1M custom watch to NBA draft-day pieces.
A private dinner with Hennessy V.S and Bleu Magazine honoring cover star Nick Cannon, with partners including Tesla, Hennessy and STK.
Campaigns across commercial, hosting, sync and ambassador formats for Milk Makeup, Timberland, Stuart Weitzman and Spotify.
Long-term relationships, not one-off activations: every partner, experience and story feeds the next.
Talent, partners and experiences introduce the brand to new audiences.
Trusted voices, press and live moments earn credibility.
Events, content and participation turn attention into belonging.
Ambassadors, partners and customers become long-term voices.
Every program ties back to your business and marketing goals.
Clear timelines, coordinated teams and no surprises.
Reporting that turns results into the next opportunity.
A strategic operator and brand executive who builds partnerships, experiences and the infrastructure behind them. Before and alongside C.O.D.E., Alicia led experiential and integrated marketing for Pepsi, Moët Hennessy, Diageo and American Family Insurance, and was the first strategic executive hire at Breakr, building four divisions through a $13M Series A.
“My leadership approach is grounded in operational clarity, strategic partnerships, and long-term infrastructure development.”
Tell us what you're launching, hosting or growing. We'll come back with how the 360 effect can work for you.
info@thecodeofnyc.com
New York